#NewWork by FCB Chicago. The Digital Public Library of America (DPLA) and FCB Chicago launched The Banned Book Club to ensure that American readers across the communities affected by book bans, can now access banned books for free via the Palace e-reader app. The Banned Book Club makes e-book versions of banned books available to readers in locations across the United States where titles have been banned. The e-books will be available to readers for free via the Palace e-reader app.

"Adopt-a-Stray" was a groundbreaking in-game adoption event that transformed the highly acclaimed game of the year, Stray, into a powerful catalyst for real-time cat adoptions on Twitch. Recognizing the heartbreaking reality that 40% of adult cats in shelters remain unadopted, we devised an innovative strategy to leverage the massive popularity of gaming and the existing affinity between gamers and feline companions. Research revealed that a remarkable 47% of gaming live-streamers were proud cat owners, with an additional 46% contemplating adoption. This insight led us to the gaming realm as the perfect avenue for Fresh Step to extend its reach beyond the traditional litter box. In the immersive world of Stray, players embark on an extraordinary adventure through the eyes of a cat. However, until now, they could only assume the role of a ginger Tabby. Recognizing a unique opportunity, we conceived a visionary initiative to introduce adoptable cats into the game. Through a powerful collaboration with Best Friends Animal Society, we seamlessly integrated real, lovable cats awaiting adoption into Stray. Animal-loving streamers had the incredible opportunity to play as these endearing feline characters, captivating audiences worldwide through livestreamed adoption events on Twitch. This groundbreaking campaign aimed to raise widespread awareness about the plight of homeless pets while fostering deep connections between players and these often overlooked, but profoundly deserving, cats.

The “Love, Your Mind” campaign, from the Huntsman Mental Health Institute and the Ad Council, offers inspiration, community and educational resources to encourage people across the U.S. to be more open and proactive when it comes to their mental health. Our mission Through national PSA communications, virtual and in-person events, free digital resources and more, we are changing the cultural conversation around mental health through: Normalization: Reframing attitudes and perceptions around mental health and the importance of seeking help. Education: Helping individuals learn signs and symptoms of mental health struggles, understand how to check in on themselves, and know what to say and do for others who may be struggling. Connection: Encouraging the adoption of help-seeking behaviors and offering culturally relevant resources. This campaign is part of the Ad Council’s Mental Health Initiative, which unites brands, marketers, media companies and nonprofits to address the mental health crisis throughout the U.S. The Mental Health Initiative is supported by a founding investment from the Huntsman Mental Health Institute. The “Love, Your Mind” campaign resources were developed by Huntsman Mental Health Institute and the Ad Council in consultation with a panel of experts representing the Black, Hispanic, rural, LGBTQ+ and Asian American and Pacific Islander (AAPI) populations. Additional guidance for the campaign has been provided by a coalition of mental health organizations.

Canon • Knock at the Cabin Besides the fact of Winning a Silver Cannes Lions in the Digital Craft in 2023 https://www.lovethework.com/work-awards/campaigns/knock-at-the-cabin-1531158 "Knock at the Cabin" revolutionized the CES experience by defying expectations and showcasing Canon's newest technology in unprecedented ways, transcending the conventional association participants had with the brand. Through a visceral and captivating encounter, we empowered participants to directly engage with our technology, rather than merely hearing about it. This immersive approach created a profound connection between the participants and our brand, as they experienced something familiar—an enticing movie trailer—in an entirely new and exhilarating way. By allowing CES participants to step inside the world we crafted, we provided an unforgettable journey that challenged their preconceptions and redefined their perceptions of Canon. The fusion of our cutting-edge technology and the captivating narrative of "Knock at the Cabin" resulted in an experience that was truly unparalleled, captivating the senses and leaving a lasting impression on all who participated. In this transformative activation, participants became active participants in our brand story, experiencing firsthand the innovative capabilities of Canon's latest technology. By immersing them in this unforgettable encounter, we solidified Canon's position as a leader in pushing the boundaries of what technology can achieve.